Privacy Policy

‍Effective Date: 3.7.2026

‍Last Updated: 3.7.2026

Defiance Dental (“we,” “us,” or “our”) operates https://defiancedentaloldtown.com/ the “Site”). This Privacy Policy explains what personal data we collect, how we use it, how we share it—including for marketing purposes—and your rights regarding your information. By using this Site, you consent to the practices described below.‍

1. Scope & Jurisdiction

‍This Site is hosted in the United States and governed by U.S. laws. By accessing the Site from outside the U.S., you consent to data transfer across international borders.

2. Information We Collect

a) Non-Personally Identifiable Information (Non-PII)

We automatically collect data such as:

• Browser and device type
• IP address
• Pages visited and referring URLs
• Session data and usage patterns

This data is used to analyze and improve site performance and user experience.

‍b) Cookies & Tracking Technologies

We and third-party vendors (e.g. Google Analytics, Meta Pixel, CallRail) use:

• Cookies
• Web beacons
• Pixel tags
• UTM parameters

These help track browsing behavior, measure conversions, personalize content, and build remarketing audiences. Users can manage cookie preferences in their browser settings, though doing so may affect site functionality.

c) Personally Identifiable Information (PII)

You may voluntarily submit:

• Name, email, phone (via contact or appointment forms)
• Feedback via surveys or reviews
• Insurance or billing details (if online payment is enabled)

Submission is optional, but may be required for certain features or services.

3. How We Use Information

We use collected data to:

• Respond to inquiries or appointment requests
• Provide confirmations, reminders, or service updates
• Deliver educational or promotional content (if opted in)
• Analyze marketing performance and user behavior
• Improve website usability and security
• Create custom advertising audiences through platforms like Google Ads and Meta Ads

4. Information Sharing

a) With Third-Party Service Providers

We share data with trusted vendors who help us operate the Site and execute marketing programs, such as:

• Analytics platforms (e.g. Google Analytics)
• Ad tracking tools (e.g. WhatConverts)
• Advertising partners (e.g. Meta/Facebook, Google Ads)
• Email and CRM tools

These partners are contractually required to handle data only for specified services and protect it accordingly.

‍b) For Targeted Advertising

We may share site activity and user identifiers with advertising platforms to:

• Show you relevant ads after visiting our Site (remarketing)
• Build “lookalike” audiences based on non-PII traits
• Measure advertising effectiveness

This data is typically pseudonymized (e.g., hashed emails or device IDs).

c) Legal Compliance & Safety

We may disclose data:

• If required by law, subpoena, or legal process
• To protect rights, safety, or property
• To prevent fraud or abuse

‍d) Business Transfers

If the practice is merged, sold, or restructured, your information may be transferred, with the successor entity honoring this or a similar policy.

5. Your Choices & Rights

You can:

• Opt out of marketing emails using links provided in those messages
• Limit tracking through your browser and ad preferences on Google and Meta platforms
• Request access, correction, or deletion of your data by contacting us directly

Note: Some data may be retained to fulfill legal or administrative obligations.

6. Data Security

We implement appropriate safeguards to protect your data. However, no system is entirely secure. If you suspect a data breach, please contact us promptly.

7. Data Retention

We retain your data as long as necessary to fulfill service purposes and comply with legal requirements.

8. Children’s Privacy (COPPA)

This Site is not intended for children under 13. We do not knowingly collect data from anyone under that age. Contact us if you believe such data has been collected so we can delete it.

9. California Privacy Rights

Under the California Consumer Privacy Act (CCPA), residents may request:

• What personal information was collected and shared in the past 12 months
• Deletion of personal information (subject to limitations)
• Opt-out of personal data “sale” (as defined by CCPA)

To exercise these rights, submit a written request to the contact information below.

10. Do-Not-Track Signals

We currently do not respond to Do-Not-Track (DNT) signals due to lack of industry consensus.

11. Updates to This Policy

We may update this policy from time to time. Changes will be posted on this page with the revised “Effective Date.” We recommend reviewing this policy periodically.

12. Contact Us

Defiance Dental
‍Attn: Privacy Officer
2101 N 30th St
Tacoma, Wa 98407

Phone: 253-302-3980